Privacy Policy

This Privacy Policy is formulated in accordance with international network security specifications and user privacy protection laws and regulations, aiming to standardize the collection, storage, use, transmission and protection of user personal information by the website, clarify the user’s privacy rights and the website’s data protection obligations, and ensure that all user personal data generated in the process of browsing the website, registering accounts, placing orders and consulting services are fully protected legally and compliantly. This policy applies to all visitors, registered users and paying customers of the website, covering all personal information processing behaviors of the website in operation and service provision. By accessing and using this website, users fully confirm that they have read, understood and agreed to all the terms of this Privacy Policy, and voluntarily accept the website’s standardized data processing and privacy protection rules.

The personal information referred to in this policy includes all identifiable personal data actively submitted by users and passively collected by the system during the use of the website, including but not limited to the user’s real name, receiving address, postal code, contact email address, order information, purchase records, account login information, device browsing information, network access data and service consultation record information. Non-personal information refers to anonymous aggregated data that cannot be positioned to a single user individual, including website traffic statistics, page browsing heat, product preference trends and other public data, which the website can use for website operation optimization and product analysis without additional user authorization.

In terms of information collection methods, the website is divided into active collection and passive collection. Active collection information is all personal data voluntarily submitted by users during account registration, order placement and service consultation, including account registration information such as user email and login password, order settlement information such as consignee name, detailed shipping address and contact email, and service consultation information submitted through the Contact page. All active collection information is completely independently provided by users, and users have the right to decide whether to submit relevant information or not. If users refuse to provide necessary order information, the website cannot complete order processing and logistics delivery services for users.

Passive collection information is the browsing data automatically recorded by the website system when users visit the website, including user access IP address, terminal device model, operating system type, browser version, website page browsing track, stay time, click behavior, access time node and other anonymous browsing data. The passive collection data is mainly used by the website to analyze user browsing preferences, optimize website page layout, improve product display effect, repair website system bugs, prevent network security risks and improve user browsing experience. All passively collected data will be processed anonymously and will not be bound to the user’s real personal identity without authorization.

In terms of information use specifications, all user personal information collected by the website will only be used for standardized service provision within the scope authorized by users, including order processing, payment verification, logistics delivery, after-sales service response, account maintenance and official transaction notification. The website will use the user’s shipping information to complete commodity packaging, waybill generation and logistics delivery, use the user’s email information to push order confirmation, logistics tracking, refund progress and other transaction notifications, and use the user’s consultation information to reply to after-sales questions and solve user service demands. The website will not use user personal information for unauthorized commercial marketing, data trading and other behaviors beyond the service scope without the user’s explicit consent.

For user payment information, the website fully adopts third-party professional payment institutions for payment processing, and does not store users’ complete bank card numbers, card security codes and other sensitive payment privacy data on the website server. All payment data is encrypted and transmitted and stored securely by professional payment service providers in accordance with financial security specifications, and the website only obtains payment verification results and order settlement information, which fully protects users’ payment privacy security.

In terms of information sharing and disclosure rules, the website will never sell, rent or trade user personal information to irrelevant third-party commercial institutions and data traders. The website only shares the necessary user information with official cooperative service providers within the scope required by business services, including sharing receiving address information with logistics carriers to complete delivery, sharing payment verification information with payment institutions to complete transaction settlement, and sharing consultation information with customer service teams to complete service response. All cooperative third-party institutions have signed strict privacy confidentiality agreements with the website, and are obliged to protect user privacy and prohibit unauthorized leakage and use of user data.

The website will only disclose user personal information in accordance with legal provisions and official legal procedures. When receiving official legal documents such as court subpoenas, administrative law enforcement notices and judicial investigation orders, the website will truthfully disclose user information in accordance with legal requirements to cooperate with official legal investigations. In addition, when the website carries out corporate restructuring, asset transfer and business iteration, the user’s order data and service data may be transferred along with the business, and the transferred institution will continue to undertake the privacy protection obligations of this policy.

In terms of data security protection, the website adopts international standard encryption transmission technology, secure server storage system, multi-layer access authority control and regular security detection and maintenance mechanisms to protect user personal information. All user private data is stored in encrypted form, and only authorized internal staff can access it within the scope of job responsibilities. The website regularly carries out system security upgrades, vulnerability detection and risk troubleshooting to prevent data leakage, tampering, loss and illegal access. Although the website has established perfect security protection measures, it cannot guarantee that the network transmission process is 100% risk-free. Users need to properly keep their account passwords and private information to avoid privacy leakage caused by personal improper operation.

In terms of data retention cycle, the website only retains user personal information within the time required for business processing and legal compliance. After the completion of user order transactions, after-sales services and account services, the website will retain order data and service records in accordance with legal accounting and tax filing requirements. After the expiration of the legal retention cycle, the website will automatically anonymize and clear user personal information. Users can apply for personal information inquiry, correction and deletion through the Contact page, and the website will respond to user privacy rights requests in accordance with legal procedures.

The website’s service objects are adult consumers with independent civil capacity. The website does not actively collect personal information of minors. If the website accidentally obtains minor user information, it will take the initiative to delete and anonymize it after discovery to protect minor privacy security. The website may contain external third-party website links, and users’ access to third-party links will be subject to the third-party’s independent privacy policy, and the website does not bear the third-party privacy protection liability.

This Privacy Policy will be updated in real time according to legal iteration and business optimization. The updated policy will be displayed on the official website page. Users’ continued use of the website means accepting the updated privacy terms. All user privacy-related inquiries and rights protection applications can be initiated through the official Contact page of the website.